How-to

I was introduced to a new client when I was over in Italy recently. 3T. If you haven't heard from them you need to check 'em out. www.thenew3t.com They're an uber high end road bike component company. Bars, stems, forks, seatposts etc. The best of the best. They've got engineers from Boeing, Ferrari, stuff like that. They wanted a how to video done for their new Palladio seat post. I've never done anything like this before but I took it as an interesting challenge. The mission: Make a super clean, slick How-To that fits their branding, image and style. With the help of a voiceover artist, I think it turned out nicely.

An interesting learning experience. They've got me inspired to start building up a road bike. I'm excited to move into the road bike scene a bit and hopefully start shooting some riding for these guys!